My role: Motion Graphics
Touchpoints: Social Media, Website (e-commerce), and In-Store Displays
The Bunny Collection is all about fun and cuteness — from bunny-themed phone cases to charms and tech accessories, everything feels a bit fluffy and playful. The overall style leans into a Y2K vibe, with shiny textures, pastel colours, and sparkly transitions that bring back early internet nostalgia. For this animation, I worked on turning still visuals into a lively motion piece that fits the tone of the campaign — fun, slightly over-the-top, and definitely eye-catching. I added bouncy movements, glittery effects and characterful transitions to highlight the charm of each product and create a sense of light-hearted energy.