Samsung Galaxy S24 Cases Launch Campaign

To introduce the Galaxy S24 series, we created a bold visual world where phone cases appear "Larger Than Life" — dramatically oversized and seamlessly integrated into urban and natural landscapes. This concept celebrates the phone’s standout size and performance, while showcasing CASETiFY’s signature case designs at epic scale. Working alongside the team, we brought this vision to life through a range of campaign assets, from teaser and hero videos to striking stills and animated product shots.

Animation Assets

Teaser Animation

Creative Direction: Alvin Sin
Art Direction, Animation: David To

Creative Direction: Alvin Sin
Art Direction: David To
Animation: Oliver Elvis

Product Visuals

Creative Direction: Alvin Sin
Art Direction: David To
Key Visual Design: Jairus Wong
Visual Design: Zinan Zhang, Wayne Bae

Motion Stills: Flat Lays in Epic Scale

A series of subtly animated flat lay visuals, featuring different Galaxy S24 case designs placed within vast cityscapes and natural environments. Each piece plays with surreal scale and stillness, blending realism with dreamlike detail to reinforce the “Larger Than Life” concept.

Motion Graphic Design: David To, Zinan Zhang

Touchpoints: Social Media, Website (e-commerce), and In-Store Displays

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