Samsung Galaxy S24 Cases Launch - Larger Than Life

To introduce the Galaxy S24 series, we created a bold visual world where phone cases appear "Larger Than Life" — dramatically oversized and seamlessly integrated into urban and natural landscapes. This concept celebrates the phone’s standout size and performance, while showcasing CASETiFY’s signature case designs at epic scale. Working alongside the team, we brought this vision to life through a range of campaign assets, from teaser and hero videos to striking stills and animated product shots.

Animation Assets

Teaser Animation

Framed as a handheld phone recording, the teaser mimics the look and feel of an everyday mobile clip. The camera continuously zooms — echoing the Galaxy S24’s powerful zoom feature — while subtle Samsung billboards appear in the corners as hints of what’s to come. The journey ends on the moon, where giant CASETiFY cases float in orbit, tying the Galaxy universe to the brand’s bold designs. With urban ambient noise in the background, the teaser feels just like a casual clip captured on a phone.

Creative Direction: Alvin Sin
Art Direction, Animation, Sound Design: David To

Hero Animation

Rooted in the Galaxy S24’s status as the largest smartphone of its generation, the “Larger Than Life” concept came to life in the hero animation. It opens with a phone plummeting from space, caught perfectly by a CASETiFY case on the ground. In that instant, both phone and case expand to monumental scale, visually amplifying the product’s size and impact.

Each design is showcased within environments chosen to echo its character: the Ring Stand Case rising from a natural landscape, the Mirror Case mirrored against towering glass skyscrapers, and the Clear Case embedded seamlessly into an urban setting.

The animation culminates in a dramatic reveal of all four new cases, positioning the Galaxy S24 collection not just as accessories, but as larger-than-life icons in their own right.

Creative Direction: Alvin Sin
Art Direction: David To
3D Animation: Oliver Elvis

Product Visuals

Creative Direction: Alvin Sin
Art Direction: David To
Key Visual Design: Jairus Wong
Visual Design: Zinan Zhang, Wayne Bae

Motion Stills: Flat Lays in Epic Scale

A series of subtly animated flat lay visuals, featuring different Galaxy S24 case designs placed within vast cityscapes and natural environments. Each piece plays with surreal scale and stillness, blending realism with dreamlike detail to reinforce the “Larger Than Life” concept.

Motion Graphic Design: David To, Zinan Zhang

Touchpoints: Social Media, Website (e-commerce), and In-Store Displays

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