Roland Garros, also known as The French Open, is a major tennis tournament in Paris annually. In this distinct clay court tennis grand slam tournament, we used a unique and surreal collage technique to promote this live broadcast event on Fox Sports.
As the lead designer, I created and managed the plan/schedule for the promotional campaign together with our producers. The promotional plan includes a teaser, 2 main thematic promo spots, a coverage spot, social hashtag bumpers, daily highlights, tournament updates (A vs B), congratulation promos, and social media templates for our digital team.
PromaxBDA Asia Awards 2018 - Gold - Something for Nothing (Roland Garros 2018 Teaser) Promax Global Excellence Awards 2019 - Bronze - Something for Nothing (Roland Garros 2018 Teaser) Promax Global Excellence Awards 2019 - Bronze - Sports Brand Image Campaign
Thematic Promo A
Thematic Promo B
Client: FOX Sports Asia
Executive Producer: Siddharth Aneja
Art Director: Michelle Piong
Producer: Nicholas Chua, Nurzaliyati Taib, Thariq Amir