My role: Animation, Motion Graphics, Sound Mixing
Touchpoints: Social Media, Website (e-commerce), and In-Store Displays
To bring the charm of The Smurfs into CASETiFY’s product world, I animated a series of whimsical scenes featuring the iconic blue characters. Starting from static illustrations and layered artwork, I crafted lively character animations — from subtle eye blinks to energetic limb movements — seamlessly integrated into a forest backdrop.