Doraemon x CASETiFY

Led and supervised the motion graphic production for this collaboration, overseeing the creation of multiple animation assets. Responsibilities included building shot lists, providing guidance and feedback to the team, ensuring the tones and visual consistency of different assets were aligned across the project. Key deliverables included the pre-teaser, teaser, hero animation, and product animation, featuring PowerThru 2-in-1 Charging Stand and custom phone case.

Teaser 1

Teaser 2

Hero Animation

PowerThru 2-in-1 Charging Stand and Custom Case Animation

Creative Direction: Grey Lai, Matthew Yung

Art Direction: David To

3D Animation: Wayne Bae (Hero Animation), Zinan Zhang (Teasers, Charging Dock and Custom Case Animation)

Music for Hero Animation: VORANAH

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